Advanced Marketing Automation empowers brands to produce exceptional customer experiences.
SimplyTarget delivers enterprise grade technology, advanced implementation services and scalable cloud technologies, at an affordable price to allow you to compete effectively.
We know SimplyTarget isn't for everyone, and that's OK!
Ready to get started with real-time marketing?
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Shape compelling customer journeys
Build true omnichannel experiences
Make decisions in real-time
Create personalised & relevant content
Optimise marketing spend and ROI
Leverage enterprise & open source power
Designed to scale with you
Your cloud & your data
Our on-boarding consultants will work with you to facilitate your learning. Through the use of sound boarding, tools and knowledge-sharing, we’ll get you up and running, quickly. Unlike many other platforms, we don’t expect you to do all the work by yourself. Where appropriate, we’ll make the changes you need to achieve your marketing goals – it’s all part of the service!
While we always tailor scope of work to your specific needs, we have defined a series of standard packages to get you started.
To deliver a successful marketing solutions implementation, it helps when you have done it before. We’ve delivered solution deployments across many different technologies and industries and we’ll apply our more than 250 years of collective experience to your on-boarding.
Questions and issues don’t just disappear after ‘Go Live’ so we back you up with ongoing Application Management, helping you get the very best out of your investment, now and into the future.
Our consulting and on-boarding services help you understand the full capabilities of SimplyTarget with a schedule of works and approach to suit your unique requirements.
Conversations about pricing shouldn't be difficult, particularly when it can be an important factor in your decision.
That’s why we’ve decided to make it easy and put you in control. To see an estimate of your monthly costs, simply use the sliders and switches to tweak core features and volumes important for you. Not sure what something means? Click the for more information and how we use it.
A user is someone that can log into the system and do something.
You start with 4 users and full access to the whole system. However, there might be other members to be involved in planning activities or compliance processes. Each user role can have very granular access to different parts of the system, meaning only those people with the right permissions can access your data, strategies or campaigns.
Approximately how many emails do you send to the average customer or prospect?
Your customer expect highly targeted and personalised content. SimplyTarget's email messaging capability allows you to create unique email experiences for every customer, with the offers and messages that are relevant to them.
You start off with 12 million, that's roughly 4 emails per month for 250k customers.
A journey is a series of steps that you take a customer through to achieve a specific objective or goal.
You may have a series of customer or prospect journeys that you take customers through during their time with you, these are also sometimes called programs. These often include acquisition journeys, new customer welcome journeys, cross sell journeys and winback. We count each unique journey that customer will run through in a year, one time. For example, if you use the same post-purchase customer satisfaction journey multiple times for the same customer, we only need to count it once. If you use a different customer-satisfaction journey for each product category, then they need to be counted separately.
You will initially start with 12 million unique customer journeys per annum, which allows for up to 48 uniques customer journeys per year (based on 250k customers)
Customers & Prospects are the people you talk to.
Every SimplyTarget instance starts with up to 250k contacts. In this pricing we assume that you'll have fewer than 1 million potential target contacts, but contact us if you have more. Use the sliders move up in blocks of 250k until you hit the right approximate numbers.
An inbound channel visit means the point at which someone comes to one of our channels and we might want to present a tailored offer.
Thinking about your inbound customer/prospect touch points, such as website, call centres, apps etc. How often would someone visit and need a bespoke, context relevant offer presented to them? This could be every time they log into their "My Account" page or just when they have been looking at specific pages.
You start with 12 million per annum, which is enough for 3-4 visits per month with 250k customers.
There are a number of different features to the SimplyTarget platform, our goal is to ensure you are able to make the best use of the platform at the right time. If you're just getting started with marketing automation we'd normally recommend "Starter", if you're looking for advanced segmentation, real-time decisioning, marketing optimisation and planning, you might want to consider "Scale". For everybody else, you're somewhere in between with "Growth".
Increasingly B2B marketers are using the power of LinkedIn for communications. The LinkedIn connector uploads contact information into an existing audience or new audience in LinkedIn and regularly polls to gather results of the segmentation.
Facebook continues to be the most adopted social media platform for B2C marketers. The Facebook connector allows to you to target Facebook audiences with SimplyTarget and to upload contact information into an existing/new audience list in Facebook.
Email is not the only channel and whilst SimplyTarget can output data to most data sources, you might want to send SMS directly from your marketing campaigns. The Twilio connector sends SMS to a destination device and fetches the status of the sent SMS.
Salesforce is the worlds most commonly used CRM platform. The Salesforce CRM connector allows you to work directly with your Salesforce data from within the platform. Seamless integration allows you kick off journeys or out targets depending on your needs.
Managing email deliverability is core to your success as an email marketer. It's not always as simple as managing hard bounce, and unsubscribes though, sometimes email provuiders move the goal paosts and your job is to spot that as soon as you can.
Inbox Deliverability monitoring allows you to assess whether your emails are hitting the inbox, or hitting spam traps. Used alongside your biggest campaigns, you can quick spot if one domain is putting you email reputation at risk, allowing you to take action quickly. With 720 campaign tracks per year, there is no exuse not to be on top of your domain deliverability.
Not all email clients are the same. A large industry has built up to help businesses design and create emails that work in the majority of email platforms.
The email preview tool gives you the ability to see how your beautiful email will render in the most common email clients, including MS Outlook (desktop and web), Gmail, Notes, iOS mail and many many more. With over 50,000 email previews a year included, you can try, test, fix again and again, until your content is perfect.
Need something else? A different CRM, use a local SMS provider or something completely bespoke. Drop us details in the message below and we'll see what we can do!
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At Purple Square we have worked with our enterprise technology partners to create SimplyTarget.
Purple Square are one of the worlds leading Marketing Automation Technology consultancies, supporting organisations across a wide range of sizes and industries. Our firmly held belief is that technology alone will not deliver success or maximise your ROI, and that our role is to ensure the success of our clients’ business objectives. We do this by ensuring the right services and solutions are deployed at the right time, to meet their specific needs.
We work alongside the worlds leading Marketing Automation technology vendors (Acoustic, Adobe, HCL Unica & Salesforce), to deliver successful Marketing Automation programs that deliver real value for our clients and marketing services partners.
From the outset, Purple Square’s objective has always been to be recognised as the most focussed, independent, trusted and transparent enterprise marketing automation experts for our clients and partners. With SimplyTarget our goal is to extend this capability to more organisations, those that aspire to achieve more, but are often limited by the availability of marketing platforms designed to scale with them.
