Marketing Planning |
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Marketing Plan |
Modify your annual marketing planning template, with the information you need |
Marketing Programs |
Build program templates for your different activities in the way you view them, whether it's Q1 or Acquisition |
Marketing Campaigns |
Whether it's a targeted outbound campaign, or above the line advert, define steps, assign tasks and manage the execution your way |
Custom Marketing Objects |
Build custom assets or tools for use in your marketing planning |
Custom Forms |
Build information gathering and tracking forms to facilitate your marketing planning and execution. |
Alerts & Notifications |
Create time and task based notifications |
Budget Management |
Customise marketing campaign budget information |
Asset Management |
Manage and store marketing assets in a single shared location (not the network) |
Approvals |
Build custom approval processes to ensure all activities have been checked and signed off |
Marketing Journey |
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Journey Definition |
Support to build multi-stage campaign and marketing journeys to meet a defined goal |
Contact Touchpoint |
Configure different touchpoints for your marketing activities |
Campaign Setup |
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Campaign Definition |
Create custom campaign summary attributes, to ease analysis |
Offer/Promotion Definition |
Create custom offer templates and attributes, to ensure you have all the information you need for fulfilment |
Contact Cell Definition |
Create custom cell attributes to allow easier analysis and execution |
Contact Audiences |
Target, select, segment, contact across your different customer, household and account audiences |
Suppression/Inclusion Lists |
create standard rules based or specific list membership to include or exclude from communications |
Custom Contact/Response History |
Create your own Contact and Response History, to allow you to see exactly how effective your campaign has been |
Pre-Processing |
Create data preparation activities to get things ready for the day (out of hours) |
Scheduling |
Configure schedules for standard data processing and one off events |
Triggers |
Create inbound and outbound to triggers to run data analysis jobs, exports and other activities |
Campaign Build Support |
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Campaign Template Design |
Build full or partial campaign templates to accelerate campaign delivery |
Stored Derived Fields |
Create pre-defined calculations to speed up repeated tasks |
Stored Custom Macros |
Perform complex tasks and processes, quickly and easily to minimise risk and maximise accuracy |
Data Management |
Configure one or many customer, event or transaction data sources for use with your campaign activities |
Marketing Optimisation |
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Complex Marketing Optimisation |
Build complex marketing optimisation rules and processes to maximise your ROI |
Rules Definition |
Create custom rules to ensure you deliver the right thing to the right people |
Custom Scoring |
Typical optimization focusses on highest aggregate response rate, but you might prefer profit maximisation, revenue or something else |
Tuning |
Whilst the out of the box marketing optimisation algorithm is normally enough, additional tweaks can be applied |
Real-Time Decisioning |
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Real-Time Channel Setup |
Every channel that a customer interacts with, has the potential to make decisions and serve offers |
Real-Time Decision Trees |
Creating process and workflows that deliver relevant and context sensitive offers to your channels |
Single and Multi Event |
Define tracking that allows you to look at events over multiple sessions, such as repeat product viewing |
Designing for scale |
Optimize your configuration for high intensity decisioning |
Offer Presentation Rules |
Create rules and processes that force or suppress offer presentations to customers and prospects |
Learning Engine |
Configure the in-built learning engine to make better decisions about what to present to whom and when |
Email Design |
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Message Template Setup |
Work with your design team to create standard email templates using your content |
Standard Attribute Setup |
Configure a suite of standard email fields for use in your email, fed directly by your campaigns |
Conditional Content |
Create customer data driven content, that creates real engagemnet with your customers |
Email Design Analysis |
Do your emails look as good in Gmail, Yahoo, Outlook, iOS or raw text, understand what works and what doesn't |
Transactional Messaging |
Configure transactional messaging templates and scripts to allow third party systems to send marketing emails |
Landing Page Setup |
Create custom landing pages, using the same one to one personalisation |
Email Scripting |
Create fully dynamic and variable email templates that adjust to meet your data or business needs |
Inbox Monitoring |
Understand if your emails are reaching the inbox, are particular domains problematic? How do we restore your email reputation? |
Reporting & Analysis |
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Dashboard Setup |
Configure the relevant dashboard(s for you and your teams, presenting the relevant information to them |
Custom Attribute Reporting |
Include Custom Attributes in your reports to really understand your successes, in your terms. |
Multi-Audience Reporting |
If you contact multiple audiences, then configure your reports to reflect those changes |
User & Security |
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User Definition |
Create users and assign different access rights |
Password Management |
Custom rules for password definitions and management |
User Roles |
Create custom user roles for your business |
Permission Management |
Granular controls for feature access and role based access |
Directory Server |
Integrate with LDAP or web access control servers |
SSL |
Configure SSL certifications |
Localisation |
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Currency Format |
Configure for your local currency formats |
Date Format |
Configure for local date formats |
Language Support |
Configure for local language and character support (where available) |
Other Services |
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Custom Integration |
Bespoke configuration and setup of integrations with internal and external systems |
Advanced Application Management |
We elevate our application management to full operational systems management, performing housekeeping and BAU system maintenance activities |
Full Campaign Build |
Don't have the time or resources to do this well? Our campaign delivery team take the challenge of execution away, so you can focus on planning and strategy |